After showrooms in Paris, Matériel is waiting orders from about 30 stores from around the world. According to international sales manager Nuki Chabukiani, the outline of the initial orders is already taken and exact number of the stores will be clear in about 2 weeks.
From June 19 – June 26, with the support of Agency “Produce Georgia”, seven Georgian designer products were showcased in Pari at”Moredash Showroom”, “MisonPyramide”, and “Paper Mache Tiger”. One of the largest showcases have international significance, which are held four times during Paris fashion week.
“It was a very successful season for us, we presented resort collection for the first time.
Samples were exhibited for 1 week. We met many of the leading stores both from the US, Europe and Asia market. We already have an outline of initial orders. Two weeks since the showroom is the deadline, after which we already know exact number.
The selected collection was under the brand of Matériel, with designs of Aleksandre Akhalkatsishvili and Lado Bokuchava.
According to Nuki Chabukiani, the export of Matériel has a great deal of experience and about 40% of the production is being exported in different countries.
“We successfully entered China, Great Britain, several European countries and Kuwait,” Nuki Chabukiani noted.