On 18th of November the exhibition-sale of Georgian genetics (variety) is planned in the Philharmonic Event Hall, with about 40 participants exhibiting Georgian agricultural products.
According to the organizers, they can only participate in the exhibition, who only produce Georgian genetics, because their goal is to increase the awareness of the Georgian variety. Organizer and sponsor of the event is the wheat bread maker Mzetame.
Irakli Chavleishvili, Company “Mzetame”: “The aim of the event is to increase awareness inside the country, of what is the Georgian variety and after that, to take position on international markets, as the most special food producing country. We want to unite all under one mark, which gradually acquires regulatory and marketing content and will be established as a quality signatory institution.