Due to the devaluation of the ruble in the first half wine imports from the European Union fell sharply: not everyone can afford the product at new prices. Because of this, a supplier from Abkhazia Mistral Alco became a leader among importers for the first time.
As per the data of the Federal Customs Service (FCS), wine imports to Russia in the first half of 2015 fell by 38.5% to 68 million liters compared to the same period of 2014. The main reason is the devaluation of the ruble and falling of real incomes of Russians, Vadim Drobiz, Director of branch agency TSIFRRA, explains. In addition, it is a higher basis for calculation of dynamics: at the end of 2014 importers have tried as much as possible to fill the warehouses, because they were afraid of including wine in the sanctions list.
Supplies from the major wine-producing countries have significantly reduced – from Spain ( by 24.6% to 12.6 million liters), Italy (33.8% to 10.9 million liters) and France (51.1%, 10 million liters). imports from Germany, Argentina and the United States reduced more than twice. The only country in the ten largest importers that has shown growth was Abkhazia. In the first half of 2015, Russia imported 7.7 million liters of Abkhazian wines, 26.3% higher than a year earlier.
Abkhazia for the first time in the modern history of Russia was fourth after the Big wine three” – Spain, Italy and France. Earlier Abkhazia was inevitably outpaced by Chile, Ukraine, Moldova, Bulgaria; last year Georgia occupied a higher position in the rating, the import of which was resumed in late 2013. Abkhazia, in fact, is part of the Russian economy, with the Russian monetary unit inside the country, so the price of Abkhazian wines grew not so much as of European wine, – Drobiz explains.
Since the end of last year the price of wines from Europe and the New World on the shelves has grown by 25-40%, while the wine from Russia and Abkhazia has risen in price by only 15%. According to the expert, importers focused on traditional European countries have deliberately reduced the volumes of deliveries, fearing that they would not sell the former volumes at a grown price and distributors of inexpensive wine, including from Abkhazia, took advantage of this.