Department of Tourism of Adjara have no plans to enter a new international market in 2015. They say that the marketing campaign will be implemented in the same international markets as in 2014. They are Turkey, Azerbaijan, Armenia, Kazakhstan, Belarus, Ukraine, Poland, Israel, Lithuania.
According to the Department, in total GEL 2.18 million will be spent on the marketing campaign ofthe region as a tourist destination in the international market which is about 400 000 less than in 2014. While inside the country GEL 240 000 has been allocated for the promotion of the region’s tourism potential.
About GEL 1.5 million more will be spent for a program aimed to support Adjara tourism developmentin the coming year, unlike last year.
According to the budget of Adjara for 2015, approximately GEL 4.58 million will be allocated in 2015. The Tourism Department of Adjara states that in 2014, GEL 3 million was spent on the development of tourism, while in 2013- GEL 2 million.
As for the development of tourism products and services, in 2015 GEL 1.073 million will be spent for this purpose. While in 2014 – GEL 283 500, and in 2013 – GEL 216 500.
Ministry of Finance and Economy of Adjara says that the medium-term priorities of Department ofTourism and Resorts for 2015-2018 is to promote tourism development, which implies an effective policy in the field of tourism and resorts, to reveal the region’s tourism opportunities, to provide the variety of tourism products and raise the region’s awareness in the international and domestic market.