“Georgian Beer Company” (Zedazeni) will open new natural juice line in January.
Tsezar Chocheli still is not specifying the name of a new brand, which will enter the market soon. It is clear, that the plant will make orders of foreign famous companies along the local brand development.
The businessman declares that they have all conditions for successful positioning on the market. Investment of 7 million EUR has been implemented for the plant equipped with German devices, while the second phase of juice plant development will be started in the nearest future.
Currently the project is being worked out and negotiations are held with famous companies of equipment providers.
“We will know investment volume after working out the project”, – Chocheli notes.
Holder of brand “Zedazeni” will produce juices with local raw materials, but imported fruits will be used as well (bananas, mangoes, pineapple and so on.).