Wissol Group has opened its third Dunkin’ Donuts restaurant on Freedom Square in Tbilisi and started developing another new project – Frosty Corner ice-cream store chain in Georgia.
Wissol Group and Dunkin’ Donuts signed a master franchise agreement in 2014, which calls for the development of 35 Dunkin’ Donuts restaurants throughout Georgia over the coming years. According to Wissol Group President Pkhakadze, the company plans to open a further 15 Dunkin’ Donuts outlets by the end of the year and create 500 new job opportunities. Two branches of the famous donut company already operate in Vake and Saburtalo areas of Tbilisi.
The new project of Frosty Corner ice-cream chain is a sub-brand of Wendy’s and mainly targets ice-cream and desert lovers with 25 diverse verities of ice cream, shakes and parfaits. Wendy’s ice-cream sub brand Frosty Corner will be developed within Wendy’s and Dunkin’ Donuts locations and separate areas as well.
“We are pleased to bring Dunkin’ Donuts’ extensive range of delicious menu items and fast speed of service to guests in Georgia,” said Samson Pkhakadze, the President of Wissol Group. “In the shortest period, we have managed to make Dunkin’ Donuts a favorite gathering place in Georgia. Therefore, we express special gratitude to our consumers, who have made Dunkin’ Donuts their favorite brand and who often visit our restaurants. Their devotion to our brand stimulates us to further enlarge the chain of Dunkin’ Donuts in Georgia.
This year we will open 15 new restaurants of Dunkin’s Donuts and create about 500 new job opportunities. Introduction of the brands like Dunkin’ Donuts, a legendary American brand with a history of over 65 years of success to Georgia, underscores foreign trust in the country’s economy and business” he noted.
Dunkin’ Donuts currently has more than 11,000 restaurants in 37 countries around the world, including approximately 150 locations across Europe in Germany, Austria, Sweden, Russia, Spain, Bulgaria and the United Kingdom. Dunkin’ Donuts restaurants in Georgia feature the brand’s wide range of hot and cold coffees, espresso, cappuccino, lattes, teas, Coolatta® frozen drinks, bagels, muffins, croissants, donuts, sandwiches and varieties of wraps, all served fast in friendly, convenient locations and at a great value. The brand also offers regional menu items to cater to local tastes.
“Within the new restaurant at Freedom Squire we opened Frosty Corner and started the development of a new project – ice-cream store chain in Georgia. Frosty Corner offers 25 varieties of ice-cream products and shakes prepared with special recipes, various aromas and ingredients that are especially pleasant to enjoy in warm season,” – Soso Pkhakadze said.
Wissol Group Started developing Wendy’s brand in the country in 2013 and successfully operates four restaurants by now at Rustaveli Avenue, Saburtalo and Vake area.