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WINTER RESORTS HOTEL MARKET OVERVIEW BY COLLIERS INTERNATIONAL

Thanks to its mountainous character Georgia offers various winter resorts, of which the main are: Gudauri and Bakuriani.
The number of hotel guests visiting Gudauri and Bakuriani has been constantly growing. The biggest (55%) increase was in 2011.
There are a total of 79 accommodation units registered in winter resorts, which supply 1,640 rooms and 4,168 beds. The number of accommodation units, rooms and beds has grown 13%, 14% and 9% respectively.
ADR and occupancy rates in Gudauri are 78USD and 44%, these figures in Bakuriani are 58USD and 34% respectively.

GUDAURI
Gudauri is a ski resort located on the southern slopes of the Caucasus Mountain Range at an elevation of 2,196 metres above sea level. Gudauri lies 120 km to the north of Tbilisi. The resort offers high-quality skiing opportunities, including free ride and heli-skiing. The total length of ski lifts in Gudauri amounts to around 10 km . The slopes of Gudauri are completely above the tree line and are best for free-riders. From winter 2014-2015, Gudauri has artificial snow, so the skiing season will last from December to April.
The vast majority of café-bars and restaurants in Gudauri are located in hotels. Several high class hotels also comprise night clubs, bowling and billiard. Entertainment service fee isn’t included in the room price.
The biggest hotel in Gudauri is Marco Polo with 123 rooms, which offers guests additional services like bowling, night bar, spa, sauna, Jacuzzi, billiard, tennis.

BAKURIANI
Bakuriani is a ski resort in the Borjomi region, located on the northern slope of the Trialeti Mountain Range, at an elevation of 1,700 metres above sea level. Bakuriani is located 2.5 hours drive from Tbilisi. The resort attracts a wide variety of tourists for skiing and winter sports. Artificial snow machines has been installed on the ski rum Didveli recently, which will probably increase number tourists of the resort.
Bakuriani is connected with Borjomi by an electrified narrow-gauge railway, Kukushka. It was established in 1,902. Kukushka still attracts tourists with an amazing 2.15 hour long tour from Borjomi to Bakuriani in winter as well as in summer.
Bakuriani park is the main destination of the resort. It offers visitors skating and skiing opportunities. Bakuriani provides cultural entertainment as well. Cinema, located in the center of the resort, hosts visitors during the winter and summer seasons.
Gastronomy sector of Bakuriani is dominated by traditional Georgian restaurants.

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