Interview with Tinatin Lomtatidze, the manager of coffee company “Cherie”
Why did you decide to enter this field, and what kind of opportunities does this profession give you?
This ალლ happened by itself. I always liked active, diverse life. In the first course I began to work in the Social Agency, and then I gained experience in different fields. Eventually, I was working as an export manager. Currently I am working in marketing and PR direction, which I enjoy very much and I think it’s very interesting field.
What is it necessary to hold a successful communication with public?
It’s important to listen to your customers- what does he like and why, what doesn’t he like. Consider, improve. In any case, you should make them feel, that you’re trying to match their requirements.
What three tips would you offer someone just starting out in PR?
Professionals should research the segment that they offer their product, then comprehend the demand and perform according to that. Maintaining quality is the most important factor.
What do you wish you would have known before starting your career in PR?
Perhaps, not more than that, what I knew. Self-development is the main passion of developing brand.
Describe a typical work week.
It’s hard to describe, as none of the weeks are similar. We have new plans, challenges, PR-campaigns every now and then. We are actively involved in different events and modeling held by students. We are active socially as well, that’s why I like my job.
How would you go about finding relevant contacts and sources?
It’s important to know Marketing managers of other producers. I always try to attend relevant profile festivals, events, meet representatives of various companies, befriend with them to invite one another to our productions, share experiences.
How would you prioritize and start your work day?
Each day is very energetic and active, in what Cherie’s amazing aroma helps. It’s hard to be weakened when you have coffee Cherie.
What are the skills Public Relations Specialist need?
You must be passionate with your job, you can’t be a good manager otherwise. Most importantly, responsibility and being a team-player is required to be a PR. The huge part of skills and knowledge are gained along with experience.
What trait do you value the most in your co-workers?
Motivation is the most valuable in a person, skill to choose a right aim and follow that goal and a will to develop yourself constantly.
What is the best PR practice technology can’t change?
Gaining trust of a customer and partners is the best practice, then justifying it and preserving.
What are some of the growing trends in the public relations industry?
Direct relationship with a customer is a huge innovation, for instance action-tastings. Social networks play big role too.