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Home / Business / Tamar Diasamidze: ‘’Communication is Not Helpful Without Result’’
Tamar Diasamidze

Tamar Diasamidze: ‘’Communication is Not Helpful Without Result’’

Interview with Tamar Diasamidze, Head of Human Resources Management and Public Relations Devision of the Ministry of Finance and Economy of Ajara.

Why did you decide to work in this field and what opportunities does it give you in career growth?

My profession is journalism, relatively,  my career occupation is connected to journalism, although I realized at some stage, that I needed a new challenge and direction. That’s how I got involved in PR field and I’m still there. I think, it’s very interesting and not too far from journalism, at the same time it’s different.

As for growth in career, I think generally, any field, in which you develop yourself, go through stages, gives you some news, raises you as a professional. PR gives you possibility to gain new skills and keep up to new level of development. You need to analyze a lot of information, get acquainted with lot of fields, that’s why I stay in this field since 4 years.

What is it necessary to establish successful communication with public?

I think, it is possible to learn communication, although, when it comes t successful one, PR needs a personal character feature, who takes this form to a new level.

First of all, successful communication should be considered a will of a person and decision to communicate, find new contacts and get the results. It’s also important focusing the result and a will.

Being Sincere is noteworthy too. I think, when you’ve decided to contact with someone, it’s quite visible how sincere you are. This is the main weapon, which can get you to desired result. It’s hard to do so if you’re lacking of one of the factor in this chain. To my opinion, communication without a result is not meaningful.

What three tips would you offer someone just starting out in PR?

At first, it’s a decision to be sincere. You must believe what you tell, when you are right and believe in what you say, it gets easier to make someone believe in it too. Second- You must be willing to get a result, simply, be result-oriented. You should aim at changing something, change someone’s life for better, it gives you stimul when you see your result.

Third- don’t be afraid of taking a risk, news, changes. Leave behind dogmatic opinions and take uncommon decisions

What do you wish you would have known before starting your career in PR?

It’s hard to emphasize something, as a lot of knowledge is required in this field. I think, it’s most important to know the principles of this profession at the beginning, then it comes general education and skills.

How would you go about finding relevant contacts and sources?

There are some form of contact formation. I believe that the best form is face-to-face relationship. When you have an opportunity to contact personally, this is the best form. Of course, under the current technologies, there are the same virtual social networks, but my priority is face-to-face relationship and when I have the means I always choose this form.

What trait do you value the most in your co-workers?

Positive, it is very important for me, may be the number one not only in business but also in general relations. I constantly try to be positive and my inner qualities help me. Therefore, it is important for me to feel the same way with other people. If we consider this feature in the context of business, we can say: I should be happy to be accountable to them. Similarly, it is essential for those people who are positive to you and smile.

In the course of the activity, it is important to adequately evaluate their capabilities, understand the weak and strong sides and get out of the illusion that everything you do is best. When you know this, it is automatically followed by goodwill. This is the main feature of educated people. It is unacceptable for me to have  a syndrome of excellence, because it speaks more about this weakness. Of course I welcome healthy ambitions and I think it is absolutely necessary.

What skills are required to be a successful PR manager?

Sincere, truth, result-oriented. When the PR manager has not only the goal of having a single successful communication but also the desire to get the result. Third – literacy.

What is the best PR practice technology can’t change?

life. This is the best example of a lot of things. Life is very dynamic and changing. At the same time, stable. The main key is to find it correctly, analyze and use it later on.

What are some of the growing trends in the public relations industry?

It’s about simplicity and not lightness. Any fact, the event, the relationship is gradually exempt from unnecessary, irrational emotions. This field has become artificial for some time, heavily and dogmatically. I am glad that we are moving to other directions.

How would you prioritize and start your work day?

I start it with tea. Tea gives me energy and power. I can’t imagine my work day without it.Mostly, the ideas come up with it, which becomes reality then.

What does your typical working week look like?

Very busy and diverse. Our week starts on Friday instead of Monday, by planning next week, and we start to implement our plans on Monday. I analyze our plans during weekend. In fact, my mind always works around it.