Fast food famous brand “Subway” moves on the active phase of chain development in Georgia.
According to Givi Ordenidze, representative of “Subway”, the condition is already appropriate in the country and interests towards the acquisition of brand’s franchise is increased by now.
Unlike the other famous brands, Subway has a different strategy of franchise issuance and any entity can acquire it, if he meets the demands. Whereas, McDonalds’, Wendy’s and KFC are issuing the so-called master-franchise on one legal entity.
“We were not carrying active promotion up to now, as we had been waiting for stabilizing the situation on the market. but now we regard that it is time for active development of the chain. We invite interested entities at Hotel “Court Yard Marriott” at 18:30 p.m. on September 15. We should submit presentation of opening of a restaurant under Subway brand and answer on all questions – how to purchase franchise license, how to open a restaurant, what are the demands and etc”, – Givi Ordenidze declares and notes, that Subway is very flexible in terms of restaurant opening, so their number reaches 45 000 in the world and is ranked as the 1st by the number of restaurants.
Representative of the company notes, that investment volume for opening of a restaurant starts from 100 000 USD, while opening of other brand restaurants might equal to 1 million USD.
Subway has 5 cafes in Tbilisi by now, at that 3 of them are owned by the same company, whereas 2 others have a different holder. According to the plan, not less than 30 restaurants must operate within Georgia by 2020.
The company considers, that opening of a restaurant in the different districts of Tbilisi will be profitable, for instance in Gldani, as well as other cities, in Batumi, where merely McDonalds’ is represented from the fast food brands. However demand is great in Kutaisi and Zugdidi as well.