Though Georgia’s official attitude to the figure of Joseph Stalin (who was Georgian) remains strictly negative, public opinions are mixed. This is why images of Stalin are sometimes used commercially, for example by wine producers. This new wine label design has been recently posted by Packaging of the World and other specialized online medias.
This label design project is developed by Russian agency Grand Buro. Four Georgian wines – Khvanchkara, Kindzmarauli, Mukuzani, Tsinandali – appear under the brand name Stalinskoye Slovo (“Stalin’s word”). The wine labels read “produced and bottled in Georgia”. The project is listed as commercial work, marked as “produced”. The name of wine producer is visible on the back label: “Georgian Wine House” LTD in Zegaani, Kakheti (see photo).
“Joseph Vissarionovich Stalin was the leader of the Soviet Union from the mid-1920s until his death in 1953. Holding the post of the General Secretary of the Central Committee of the Communist Party of the Soviet Union, he was effectively the dictator of the state. He was an absolute lover of wine, especially Georgian wine,” – reads the website post.
The wine label features not only a portrait of Stalin, but also one of his quotations. The text of label is mostly in Russian with quite a bit of Georgian text, suggesting the wine is probably intended for export to Russia.