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Production of Heineken, Amstel and Krushovitses Beers to Start in Georgia

Production of Heineken, Amstel and Krushovitses Beers to Start in Georgia

Teliani Valley launches construction of beer plant. Construction of the plant might start in May. The project will be carried by subsidiary company Global Beer Georgia.

As of preliminary estimations, total cost of the project amounts to 37 million USD (VAT excluded). Over 13 million USD will be funded by emission of new shares, while the remained sum will be attracted from international financial institutions or local banks. Heineken, Amstel and Krushovitses beers will be produced in the plant. Agreements are already signed with Heineken, Amstel and Krushovitses.

Global Beer Georgia will be an exclusive producer of these beers in Georgia. The company will make realization of the mentioned brands in Azerbaijan and Armenia. However, the company plans to produce local beer and lemonade alongside international brands.

As of the Trademark License Agreements, the plant will be able to produce the products from December, 2016. The company regards, that production of those brands creates new opportunities for the company and becomes it competitive due to low prices. Namely, cost of Heineken Beer will be significantly reduced, after the plant will be launched within the frame of the project.