Interview with Lali Galumashvili, expert-consultant in public relations issues of Social Service Agency.
Why did you decide to enter this field and what opportunities does it give you in terms of career growth?
Universal, diverse knowledge, relationships with educated and erudite people and realization of your capacities among society are the main reasons why I chose this field.
What is it necessary to hold successful communication with public?
Knowing it thoroughly the specific individual interests of specific segments of society.
What three tips would you offer someone just starting out in PR?
Listen! Smile! Take care!
What do you wish you would have known before starting your career in PR?
Foreign languages; profile cases in the history of those countries who have played a dominant role in the various stages of human evolution in the global scope of society’s tastes;
Political technologies that play a definitive role in forming a full spectrum of state policy.
What is your typical work week?
My work week is quite overloaded and includes many thoughts, analysis, planning and action.
How would you go about finding relevant contacts and sources?
Nowadays, the ways of obtaining contacts and sources are facilitated by social media and the Internet. In addition, my personal contacts, thematic trainings and meetings expose this area.
How would you prioritize and start your work day?
It might seem banal, but I hurry up to park a car comfortably. In other ways, it’s consecutive, pre-organized actions and planning of them. It starts with positive thoughts my every work day, which makes each step more productive and successful.
What are the required skills to be a successful PR Manager?
Sharp thinking, system vision, differentiation of priorities, awareness, decision making skills.
What trait do you value the most in your co-workers?
It is important to work as a team player, sense of responsibility, operationality, real assessment of the situation, analytical thinking.
What is the best PR practice technology can’t change?
authentic relations, direct communication, multirateral experience.
What are some of the growing trends in the public relations industry?
Introduction of new technologies, new challenges, possibilities; Online relations, social media adaptation, expanding communication campaigns, public engagement and feedback.