Pavle Gabritchidze, head of the digital advertising division “Livingstone”, is a member of the International Advertising Festival’s White Square jury.
Pavle is a winner of the Youth Skin Youth Championship in the category of Younger Marketers in 2018. The White Square has been held in Minsk for the 11th time. This year, the festival will be held on April 17-19. The works will be evaluated in seven categories: Creativity, Branding, Marketing, Digital, Creative Effectiveness, Media, Social advertising.
Levan Lepsveridze, co-founder of “Livingstone” will be one of the Festival’s speakers. According to him, the main criteria will be the uniqueness of the idea, the innovation and the quality of performance – how well the agency was able to convey and execute the idea.
Pavle Gabritchidze: “The festival organizers contacted Livingstone as one of the most successful and awarded agencies in the region. We were told they were looking for a jury member for digital category and speaker from Livingstone. As the head of the digital direction of Livingstone, I found myself a member of this category jury. The speaker will be Levan Lepsveridze, creative director of Livingstone. I think that every category is interesting, however, due to the fact that digital channels and technologies are the most growing and fastest, I think it is the most important category for modern marketers.