The band, priced individually at $299.99 (£196 plus international postage), raised well over its $1 million fundraising target on Indiegogo in April last year, but estimated shipping dates were pushed back ‘due to unforeseen delays in production.’
However, Healbe co-founder George Mikaberidze says he has worked with several medical institutions in both America and Russia on the technology and testing of the product, which he claims to be between 84 and 93 per cent accurate. This is the year we’re predicted to fully embrace wearable tech. And first up is the Healbe GoBe, a new fitness band which claims to be able to count the calories you’ve digested.
That’s right. Instead of all the faff of keeping food diaries, scanning bar codes, or taking photos of your dinner, this band will apparently automatically measure calories consumed through your skin. According to the team behind it, GoBe will also precisely calculate how many calories you burn in a day through exercise, sleep etc, watching EastEnders etc., along with metabolic rate, with no logging, tracking, or guesswork required. And it delivers all the info straight to your phone.
GoBe is the only fitness band to use what has been named Healbe FLOW™ Technology, which involves three in-built sensors: a pressure sensor to measure blood flow and heart rate, a sensor to measure fluid levels in tissue (your cells’ changing glucose concentrations are used to calculate calorie intake), and a sensor measuring body movement and activity.
Currently on show at the world’s biggest technology show – the International Consumer Electronics Show – in Las Vegas, the band has been criticized by many in the medical community who claim it simply cannot work in the way it’s being marketed. Others have dismissed it as a ‘scam’.