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NATAKHTARI SALES VOLUME REACHED 100 MILLION LITERS IN 2014

Company Natakhtari in year 2014 achieved recording production volume and sold more than 100 million liters, which represents a unique figure for the Georgian market. Natakhtari has been producing beer and lemonade since 2005. It had already acquired over 50% of market share by 2008 and has been improving it since then. Achievement of 100 million liters output is a result of the Company’s efficient strategy, stable quality and consumers’ loyalty. In addition, it is a strong proof that Natakhtari products are liked by consumers in Georgia as well as abroad.

In 2010 the Company started re-equipping and increasing the production capacity. Bottling lines got renewed, additional brew house was constructed, the number and volume of beer storage reservoirs increased. Currently the Company fully meets demand of the Georgian market even during the hottest season.

Company’s top priority is to follow highest standards in food safety, as well as to protect safety, health and welfare of employees, therefore Natakhtari is the only company in Georgia, certified with all available ISOs which make our product so distinctive and unique. Those internationally recognized standards we possess are: ISO 9001 (Quality Management Systems); ISO 22000 (Food Safety Management Systems); ISO 17025 (General Requirements for Laboratory Competence and Calibration); HACCP (Hazard Analysis and Critical Control Points); ISO 50001 (Energy Management Systems) and most importantly OHSAS 18001 (Occupational Health and Safety Management Systems).

Company Natakhtari cares for development in technical, technological and professional directions. For this purpose millions of dollar investments are being made. The Company is proud of its team of professionals and successful projects. Monde Selection Brussel’s Gold Medal was the proof of recognition,   high production standards and stable quality.

The year 2014 was extremely successful for the company. We offered our consumers well-known Czech Brand Kozel, German Brand Herrenheuser and German (Bavarian) renewed Kaiser – produced under license in Georgia.

Lemonade is a successful product as well. The volume of its export increased by 35%. Lemonade is being exported in 20 countries.

Growth of company production is related with the fact that consumers give preference to local products more and more, which is a positive fact. We would like to thank our consumers for their loyalty. Their support is a motivation for us to introduce innovations on the market.