Germany’s leading carmakers BMW and Daimler AG, the US Internet giant Google Inc. topped the list of companies with the best reputation – ranking was compiled by the research center Reputation Institute based on a survey of more than 60 000 people worldwide.
Rolex and the LEGO Group also hit the top five, Walt Disney Co., Canon, Apple, Sony, Intel – the top ten. Such giants as GlaxoSmithKline, Bristol-Myers Squibb, Anheurser-Busch didn’t get into the world’s top ten companies. The list doesn’t include any company from the former Soviet Union. The current list includes almost the same brands as in the last year, only their positions have changed – last year the ranking was led by Google followed by Disney Company, BMW, Rolex and Sony.
The Reputation Institute is the world’s leading research and advisory firm for reputation. It provides senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. The Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind appraisal of how consumers view the world’s best-known companies. 21 companies from the list are working in Georgia – among them – BMW represented by “Omega Motors», Microsoft (Microsoft – Georgia), Toyota, Hewlett-Packard, Marriott International, HONDA (Senta Motors), Siemens, Ford , Coca-Cola, Starwood Hotels & Resorts, PepsiCo. Hilton, Volkswagen, Nestle, Bridgestone, Michelin, Danone, Lufthansa, LG.