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Marta Karumidze: “The attitude of People to their work Always Reflects on the Case and the Outcome”

Interview with Public Relations Manager of Public Procurement Agency Marta Karumidze.

Why did you decide to enter this field, and what kind of opportunities does this profession give you?

I’ve always been interested in PR activities, I often watched PR models, I was interested in what they did in a different way, what we had in common … I worked in journalism for years, and then I made a decision  to enter this field. It is an interesting profession, consistent news and plan that should end with the result. I like to communicate with people, love to hear their ideas and vision, this helps to work properly.

What is it necessary to hold successful communication with the public?

Relationship skill and communication, you should never be lazy about that. Everything can be achieved, the main thing is to have a desire,

What three tips would you offer someone just starting out in PR?

It’s hard to give an advice, in general, everyone has an individual approach. I think those who would like to start working as PR should consider following: 1. To have new ideas constantly, you should be able to deliver these ideas to the public. 2. Rapid response, as the delayed reaction can be misunderstood. 3. Do your job with whole heart, try your forces, but if you think there is no your place in certain area, you should continue searching.

that your place is not in a certain area, then continue searching. The attitude of people to their own service is always reflected in the case and outcome.The attitude of people to their work always reflects on the case and the outcome.

What do you wish you knew before starting your career in PR?

A person studies constantly, gets knowledge hour by hour, sometimes even in minutes, while face to face communication, internet, books… So, I think, no matter what profession one has, everyone should be determined to develop herself, it naturally affects the quality of work done.

Describe your typical week.

I watch news TV, read news on information portals, talk to the public and media and answer questions interesting for them. I’m involved with other members of our team in organizing events, meetings, I write press releases, etc.

How do you go about finding relevant contacts and sources?

Again, the ability to communicate. However, given that everyone knows everyone in Georgia, tis case is simple. I have been working for more than 10 years in various fields of journalism. I think my profession helped me to get acquainted with the people. I have to communicate with many people every day, which I like.

How would you prioritize and start your work day?

My day starts with checking my phone and email, then I watch news. My phone is 24 hours on, so that anyone can reach me, write me an email or send me a message on social media if necessary.

What are the skills a Public Relations Specialist needs?

In my opinion, success has its stages, it depends for whom which stage feels enough. In general, I think that any success is achieved by hard work. No matter the profession, you just do not have to give up or get lazy. It may take a while, but success will definitely come.

What trait do you value the most in your co-workers?

Desire to do work, if we add diligency to will, we reach the result. I also value quick response skill. It’s important to have your own ideas and different vision. Last but not least- values, one should stay a good person in any given situation.

What is the best PR practice that technology can’t change?

Natural, plain relationships, nothing can replace this.

What are some growing trends in the public relations industry?

As a matter of course, almost everything has changed since last years. Social Media supported this process a lot. It became simple to communicate, Social Network is one of the most important, flexible sources in 21st century, for sharing opinion to the whole world, as well as enhancement of the specific fact or product awareness.  Today there are all possible ways to demonstrate the organization, brand, and the activity more efficiently, by using modern technologies.