Interview with Public Relations Manager Mariam Gogishvili.
Why did you decide to enter this field, and what kind of opportunities does this profession give you?
This field was interesting to me since my graduation from school and consideration of which profession to choose. Although I eventually studied in the faculty of journalism, this field increased my interest in working in public relations. That’s why I continued studying it as a master’s degree and started working in this profession, which was one of the best decisions of my life. The sphere is so varied and interesting that the possibilities of PR are inexhaustible for a growth-oriented person.
What is it necessary for holding successful communication with the public?
Whenever I have something to say to a group of people, the first question I ask myself is “who I’m talking to?” This is key for any communication. Communication is different with successful experts, community members, individuals in the field, journalists, etc. The only irreplaceable component of communication with everyone is sincerity.
What three tips would you offer someone just starting out in PR?
Follow trends—always catch up on the latest news and current events affecting the field of communication.
Never stop learning—communication is like a living organism, as it is constantly growing and changing. By means of various trainings and workshops, it is necessary to continue learning, perhaps until the end of this field.
Make sure that you and your employer’s views coincide with each other, as this is very important. If you feel that you are personal incompatible with the vision and goals of the company, it’s better to stop there, because every working day will bring you disappointment.
What do you wish you knew before starting your career in PR?
Perhaps knowing that public relations and journalism, despite the widespread stereotypical view, are absolutely different. Thus, I would use my resources earlier to learn more about public relations issues.
Describe a typical work week.
It is busy with meetings, presentations and discussions. Together with daily tasks, I summarize the past week with my team to make the following one more productive.
How do you go about finding relevant contacts and sources?
I think you can get acquainted with many interesting people during trainings and workshops in communications or related fields. In addition to learning something useful at such workshops, we also get the opportunity to get to know people in our field.
How do you prioritize and start your work day?
I follow up on events inside and outside the country, then I get more specific about the industry I work in. Google Alerts sends me all the news that is relevant to my profession, so I spend a lot of time reading news and articles in the morning.
What are the skills a Public Relations Specialist needs?
First of all, the ability to provide effective and easy communication based on the situation. A PR manager should just love communicating in and out of the office. Interesting writing skills are no less important, because even today, in a rich system of audio and visuals, this skill is very demanding. Creativity and global thinking are priorities that make any PR manager indispensable.
What trait do you value the most in your co-workers?
Teamwork ability. I believe that if a man can not work with the team, his qualifications are already secondary.
What is the best PR practice that technology can’t change?
In this area, it’s very important to have a direct relationships, which cannot be replaced with technology.
What are some growing trends in the public relations industry?
The digital world has greatly contributed to many new trends and innovations. It has not only changed the platforms and means of communication, but the communication form has become much simpler and more immediate. Words are being replaced by visuals and TV briefings by lives, which will get even more intense in the future. Similar to in other countries, the issue of the social corporate responsibilities of companies is more and more important in Georgia, creating a more interesting and challenging work environment for managers.