Home / Business / Keti Pirtskhalaishvili: “PR and Marketing Never Lose Actuality”

Keti Pirtskhalaishvili: “PR and Marketing Never Lose Actuality”

Interview with the founder of  Marketing Agency Gingers Keti Pirtskhalaishvili.

Why did you decide to enter this field and what kind of opportunities does it give in terms of career growth?

During my studies at ESM I tried to get different types of work experience to better understand which area was interesting to me and what would I do with pleasure. After studying, I have worked in various fields at leading companies in Georgia and I think that’s what I like and I want to do. PR and marketing never lose actuality, so if you are a professional, career growth it is proportionate to your self-growth. You get to the point of development to make a decision to do your favorite work from the other side – become the business owner and serve companies yourself.

What is it necessary to establish a successful communication with the public?

Strategy, correctly-set goals and the plan to implement them – who, what and how we share it.

What three tips would you offer someone just starting out in PR?

  • Just do the thing that you enjoy and love
  • Be constantly in search of news and self-development
  • Be ready to do magic

What do you wish you would have known before starting your career in PR?

The main component of the professional growth is to get real work experience, which can not be achieved before the start of your career, and accordingly the specific preliminary knowledge is less relevant.

Descrive your typical week.

Working on projects, distribution of duties and monitoring of executed cases, meetings, brainstorming, a lots of emails and Q&A, motivating myself and employees, making decisions on a number of issues.

How would you go about finding relevant contacts and sources?

In modern reality, it is easy to find contacts. The most effective way is to get it through acquaintances.

How would you prioritize and start your work day?

Review the day schedule, write down to do list and sort it as priority. Then carry out the planned activities.

What skills are required to be a successful manager?

Maintained calmness and objectivity in challenging situations, positive mood, courage, motivation of self and team, correct planning of time and priorities.

What trait do you value the most in your co-workers?

The sense of responsibility and integrity are the values that are very important. I also appreciate teamplayers and positivity.