The hair and beauty salons Italian brand “Aldo Coppola” has left Georgia. “Aldo Coppola” has been operating on the Georgian market for 8 years.
Nona Machavariani, the owner of the clothing boutique network “New Trend” , says in a conversation with “Commersant” that the pricing policy carried out by the head office has become the reason for changing the name of “Aldo Coppola”l, however, the head office’s proposal turned out to be unacceptable for the company.
A former “Aldo Coppola” and now ” New Trend ” was founded in 1999. Until 2008 it was known as “Cleopatra” beauty salon but then was changed to “Aldo Kopala” and has been operating under this name on the market till September 2016.
Aldo Coppola, one of the most respected brands in the world of fashion and beauty, was born in 1965. Its name is a well-known brand synonymous with luxury, elegance and style.
In the 1983 Aldo begins to make a show for L’Oreal in trends of fashion-hair-make up at the international level, which represent the enchanting performances with a huge number of spectators.
In 1991 he opens the first salon by a project of Philippe Starck on Corso Garibaldi, which becomes both the design salon, gathering a large number of journalists from design publications from all over the world, and the experimental shop for all new stores of Aldo Coppola.
In 1992 he introduces a franchising system, which still has more than 50 companies throughout Italy.
In 1993 he starts preparing for the opening of a new school / Academy, in order to distinguish himself from the rest of the market and to reach the highest level including the sphere of education.