Home / Business / ICCO Welcomes Georgian PR Association As New Member

ICCO Welcomes Georgian PR Association As New Member

The Association of Communications Agencies Georgia, (ACAG) the Georgian public relations body has joined the International Communications Consultancy Organisation (ICCO) as its 40th national member.

The ACAG was established in 2015, with the mission to develop and inspire communications in Georgia. We are delighted to expand our services internationally. We expect this to bring more international PR knowledge into Georgia, as well as to help showcase the Georgian experience on a broader, international platform.

Collectively ICCO represents over 2,500 agencies globally, as well as ten direct consultancy and network members.

Juergen Gangoly, ICCO Regional President, Europe said: “ICCO is growing faster than ever. We especially welcome our new member organisation in Georgia, which will, due to its geographical location, link our member organisations in Europe with new partners in Western Asia. As the PR business gets more and more global, this new membership is an important step for the Georgian PR association and for ICCO at the same time.“

Eka Zhvania, director of ACAG will represent the association on the ICCO Board of management.

Ako Akhalaia, president of ACAG said: “It is a great honour for me to represent the Georgian Communications Agencies (ACAG). As President, I am sure that ACAG’s – ICCO membership will be mutually beneficial for both parties: Georgian agencies will have access to all ICCO benefits, and ICCO members will benefit from the regional expertise that our members share.”

Maxim Behar, ICCO Global President said: “A warm welcome to our friends and colleagues from Georgia. My visit there a couple of months ago was very insightful, including presentations at the Baltic PR Weekend, Tbilisi. The session gave me a clear picture that public relations business is very advanced and the business environment is very competitive and professional. Georgia is a beautiful country with amazing people and we are happy that our colleagues will have a chance to be among their friends from ICCO, through exchanging ideas and experiences and learning collaboratively. We all hope to welcome a big Georgian delegation to the ICCO Global Summit in Helsinki this October.”

ICCO offers its members market insights and ethical standards, as well as professional training and networking events to allow local PR consultancies to develop within their region and internationally. We welcome Georgia and look forward to working with the ACAG.