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Gruzin’s Khinkali Themed Branding – Georgian Cuisine at Restaurant in Belarus

Pocket Rocket Creative worked on the Belarus restaurant Gruzin’s branding, which offers Georgian, national cuisine.

The idea of ​​a new packaging came up after “Gruzin” decided to offer fast food to costumer. The main character of the new design became a Mascot inspired by Khinkali:

“We developed a design system that reflects Georgian hospitality in a contemporary and emotional manner. The local typography on the logo was created using traditional ornaments. Our mission was to create a visual communication with the costumer, which presented traditional food in the context of the great city. “- said at the company to Marketer.

Agency: Pocket Rocket Creative
Client: Gruzin
Art Director: Denis Trusilo
Designer: Anya Protsenka
Location: Minsk, Belarus