Pocket Rocket Creative worked on the Belarus restaurant Gruzin’s branding, which offers Georgian, national cuisine.
The idea of a new packaging came up after “Gruzin” decided to offer fast food to costumer. The main character of the new design became a Mascot inspired by Khinkali:
“We developed a design system that reflects Georgian hospitality in a contemporary and emotional manner. The local typography on the logo was created using traditional ornaments. Our mission was to create a visual communication with the costumer, which presented traditional food in the context of the great city. “- said at the company to Marketer.