Home / Business / Georgia’s Winemaking Business Suffers a Blow in 2015: Nutsa Abramishvili Evaluates the Year
Nutsa Abramishvili
CEO of Schuchmann Wines Georgia/ Nutsa Abramishvili

Georgia’s Winemaking Business Suffers a Blow in 2015: Nutsa Abramishvili Evaluates the Year

What is the opinion of Georgian winemakers on the 2015 results? The year was quite problematic, they said. Besides Russian and Ukrainian markets, problems arose in Belarus and Kazakhstan too.

The ongoing political and economic developments in these countries have already made negative effect on exports of Georgian products and revenues of winemaking companies.

Nutsa Abramishvili founder of Schuchmann Wines Georgia assesses 2015 and says the year has been less profitable than expected.

“The year of 2015 was less profitable compared to our expectations because of currency volatility in our partner countries. At the beginning of 2015 we determined a clear strategy to actively diversity our markets. We have fulfilled this plan and our sales slowdown has marked only 15%, while the exports contraction in the whole country is about 60%,” Nutsa Abramishvili said.

This year we have diversified our markets. Initially we wanted to reduce our ratio in Russia. We have reached this goal and we are meeting the New Year very content. In whole, our company has exported 1.100 million bottles throughout 2015. This year the Russian market was problematic.

“Moreover in 2015 the company started use of oil of grapes stone. In 2016 we will introduce the first product. This will be the first gastronomic line in the Georgia market, but this products will be also used for medical treatment,” she added.

IN 2016 the company will build Schuchmann Wine SPA on the territory of Schuchmann Wines Georgia.