After the Azerbaijani market, Zarapxana, Georgia’s only manufacturer of golden ornaments, plans to enter other markets too.
The company managers told the Business Contract that the company’s strategic plan implies exports to neighboring countries and Europe. Negotiations are underway with representatives of various countries, but the company representatives did not specify the time of when the market diversification will be carried out. The company unveiled branch in Azerbaijan at the end of 2015.
“Naturally, we opened the branch because neighboring countries showed much interest in our production and works. At this stage, Zarapxana sells its products in Baku through merchants: Zarapxana permanently tries to develop technological process of production and refine design of each collection or specific ornament”, the company representatives said.