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Georgian Lari Devaluation Harmed Tour Operators

Georgian Lari Devaluation Harmed Tour Operators

The devaluation of the national currency has reduced the number of customers of tour operators working on outbound tourism by 30%.

The reason for this is the economic crisis and consequently, a reduced purchasing power of the population. “Love Travel” company says that consumers generally, as well as in previous years, give preference to the Turkish and Egyptian beach resorts, though European destinations are also in demand. Cost of a week tour to Turkey and Egypt starts from $ 240 per week. According to the agency “Good Travel” , the priorities have changed – if in the past year, there was a demand for Turkey and Egypt, this year European destinations are growing in demand, particularly Hungary, Czech Republic and Greece.

Cost of tours to these countries starts from 200 euros. The agencies say that prices rose only for tours in the national currency. But because of the devaluation of the GEL, customers have to pay more, respectively, the demand dropped. “If before the tour cost $ 300 or GEL 500, now the price rose to GEL 700. The difference is very large, and many people prefer to refrain from travelling, “- say representatives of tourist companies.