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Georgian Fuse Tea to Compete with a Cold Tea from Azerbaijan

Georgian Fuse Tea to Compete with a Cold Tea from Azerbaijan

Businessman Temur Chkonia launches an iced tea – Fuse Tea domestic production. According to the businessman, the company will bring the equipment in early May, after which production will begin that will stop import of the product from Azerbaijan.

In his words, the construction of the plant is already underway and a total of 4 million 700 thousand euro will be spent for this purpose. It has been decided that Fuse Tea produced in Georgia will go for export. Negotiations have been under way with Turkey, where the product will be sold in a liter packaging, an agreement has been signed with Central Asia countries. Chkonia says that iced tea will be of several flavors, gradually the new ones will be added – including a chamomile.
The businessman notes, due to the lack of imports costs, the product price will be reduced. At this point Fuse Tea price reaches GEL 1.65. In a conversation with “Commersant”, Temur Chkonia says he will begin to produce natural fruit juices in the near future. Chkonia notes the product is expected to appear on the market in the current year. In June, “Coca-Cola Bottlers Georgia” will start exporting 200 grams “Coca-Cola” to Armenia and Azerbaijan.