After Azerbaijan, the Georgian café network Entrée will open in other neighboring countries as well. CBW was told by Entrée co-founder Jean-Michel Charles.
According to him, at this stage, market studies are under way after which it will be clear which countries a European-style cafeteria network based in Georgia will enter.
The company’s co-founder says they decided to expand in other countries after the chain opened in Baku proved successful. Jean-Michel notes that despite the sharp depreciation of the Azerbaijani manat, Entrée sales have not dropped.
“We are sure that very soon Azerbaijan will come out of the crisis, because they have all the necessary resourses for this. Thus, our plans have not changed and we continue to operate normally,” Jean-Michel Charles notes adding that the company plans to expand its business in Baku by opening three new outlets in Azerbaijan by the end of the year.
Entrée has expansion plans in Tbilisi as well. In 2016, the company plans to open 3-4 new cafés in the Georgian capital.