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Georgian Creative Director Will Be Judge at Cannes Festival of Creativity

Creative director of Digital Creative Agency, Livingstone Giorgi Avaliani will be among judges of Cannes International Festival of Creativity in the category of Brand Experience & Activation.

Brand Experience & Activation is about creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360 customer engagement

In this category entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.