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Georgian “Biela” to Fight for Replacement of Foreign Chocolate

Georgian “Biela” to Fight for Replacement of Foreign Chocolate

Company “Bueri”, producer of various sweets, plans to start massive production of chocolate tiles.

According to Lasha Topuria, 4 types of chocolate are manufactured with small volume at this stage: black chocolate, black chocolate with nuts, chocolate with milk and cappuccino.

The company participated in the program “Produce in Georgia”. As a result, the company has added new production line with the investment of 150 000 USD. However, the first stock of chocolate tiles has been produced early in 2016.

“We make the chocolate at the place. It has high quality and we have ability to replace “Korona” and “Alpen Gold” on the market. Our Georgian chocolate does not have a low quality, it is better and cheaper”, – businessman declares and notes, that realization of Georgian product is hampered by the attitude of customers, they think that foreign one is better, which is not correct.

“We must not think merely on export, but also on replacement of foreign products by local ones”, – Topuria declares.

However, the company will start production of jelly bon soon, sample stocks are already made and Georgian jelly bon will appear on the market within 2-3 months.