Ordering food online keeps growing in demand. The German brand “foodpanda” stepped in Georgia the past spring with great ambitions.
Foodpanda is a customer needs-oriented company using advanced technological novelties, like its smartphone app, to make food ordering simpler and more fun, ensuring user comfort. After updating the app to a new version in summer, the company has significantly increased focus on e-commerce.
According to newest data, foodpanda’s application downloads have exceeded the 5 million mark globally. Georgia’s in a unique position since over half of all orders are made through the app. The application by itself is even more comfortable to use than the desktop website, since it offers all the same features in the palm of your hand: favorite dishes with their photos and ratings, various deals and offers from restaurants, and custom tweaks based on each restaurant’s menu.
“Today people spend more time with their phone screen then they do with TVs or even computers. The future of food ordering is in smartphones, and we’re positioning ourselves ideally for this,” – notes the foodpanda staff.
“Our mobile application is currently experiencing high popularity and over 50% of all orders are coming through it exclusively. We think that the app’s popularity is also the result of it being a much more comfortable and simple tool to use: ordering from it is already possible form any place. You could save time by ordering food while in public transport, for instance, or just from the street in order to have your meal waiting for you once you reach your destination. Since the app is one of the company’s main priorities, we’re planning even more benefits and deals for our customers and will have exciting rewards for them,” – notes foodpanda CEO in Georgia, Giga Kerkadze.