The agreement was signed by Natia Cholokashvili, commercial manager at JSC “Foodmart”, and David Moore, Spar International’s business development manager.
Contract provides complete rebranding of the supermarket chains “Populi” and “Ioli” which are owned by “Foodmart”. It is about 51 stores throughout Georgia.
It is also planned to open new stores. Overall, by 2018 the total number of SPAR stores will reach 80.
SPAR International is one of the world’s leading retailers. The company has more than 12 000 stores in 35 countries.
The company was established in 1932 in Holland. The network currently serves 13 million customers worldwide.
According to David Moore, as a result of the agreement between SPAR and “Foodmart”, the largest retail chain will operate in Georgia, which plans to introduce European standards of product quality and service.
However, after the re-branding, price policy of supermarkets will remain the same.
Overall, the SPAR network is mainly intended for the middle class.