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First Georgian Whiskey JIMSHER Enters Chinese Market

JIMSHER, the first Georgian whiskey, has entered Chinese market, Djimi Chkhaidze, founder of Askaneli Brothers told Business Course. Many other international markets are also interested in Georgian whiskey, including England and other European countries, he said.

The whiskey was introduced at London International exhibition and deserved the highest valuation from specialists, Djimi Chkhaidze noted.

This is a valuable and perfect product that will find its own niche in the whiskey world thanks to correct and interesting concept, field specialists pointed out.

Several serious hotels in England showed interest in Georgian whiskey. Our ambition is to introduce JIMSHER onto all whiskey markets. Georgian whiskey should be represented by JIMSHER brand on the global market, Djimi Chkhaidze said.