First Craft beer shop, Krik Brewing Co opened in Tbilisi in March, Craft beer is more than just awesomely delicious beer. It’s also a revolution against the insult of the industrialized notion of beer that has been preying on the populace for decades.
And yet with the success of the resulting backlash of craft beer which has brought real choice back to the people, the mega-beer-industrial-compl
We cannot allow this to happen or it will erode the very progress we have all worked so hard to achieve. And they know this. A strong craft beer definition, which has admittedly proved to be a daunting task, is critical in shoring up the defenses for this thing that is so very dear to beer enthusiasts. We should not let the difficulty of the task of clear definitions dissuade us.
“We need to allow consumers the ability to decide for themselves who they want to support, but in order to do that, they must be able to understand clear definitions. The big companies wish to obfuscate and confuse. It is to their advantage. The craft brewers wish to be open, honest and straightforward as it is to our advantage. A strong, clear definition allows for actual choice, and not just the illusion of choice. The difference is massive. Freedom!”.