Home / Ajara / Farid Chehab About Impact of Technology on Creativity at Ad Black Sea
Farid Chehab

Farid Chehab About Impact of Technology on Creativity at Ad Black Sea

Ad Black Sea announces special guest of Ad Black Sea seminar program Farid Chehab, Jury Chairman of Best Design, Print & Poster category, Honorary Chairman and Advisor to the Board of Leo Burnett MENA, Lebanon. He will talk about the impact of technology on creativity: world-class creative ideas built on recent technology and/or use of mobile apps.

“People of the middle ages who did not see the effect of the printing invention in our lives could not cope with the progress it triggered in communication – a paradigm shift that would change our lives forever.  It goes the same with all innovative information technologies. Creatives who still imagine they can still get away with smart copy and beautiful visuals might find themselves out-of-synch and jobless. The new chief creative officer might well be the new chief inventor officer! Think about yourself as a potential creative inventor of communication tools. Technology can become quickly the most powerful tool of communication a creative has ever handled in his professional life.  Let’s discover together the new rules of creativity in a world heading soon towards quantum computing.” – Farid Chehab commented his speech.

Farid Chehab is outstanding contributor in advertising industry. Under his direction, Leo Burnett MENA reached and maintained creative market dominance, setting the standards and step changing in 35 years of close collaboration with multi-national clients, the marketing and creative expectation of both Clients and Advertising Agencies in the Arab World. Also Leo Burnett CEEMEA won an impressive number of International Awards including Cannes Advertising film festival, CLIO, New York film festival, Golden Drum, Eurobest and Epica.

The conference program is constantly updating with speakers and their topics on adblacksea.com. For participation in festival, please, register on website till September 11. If you have any questions please contact the organizing committee: 0038 (044) 490-90-30, project@vrk.org.ua.