IDS Borjomi (Georgia) announced on new export market.
Zaza Kikvadze, general director of the company and enterprises (#1; 2), the company has exported the first stock of 250 thousand bottles in China. They carry on market research and preparation of business strategy plan. According to businessman, China is considered as an interesting direction and prospective market.
The company does not make public news on export sales envisaging market conjunction of Georgian mineral water. However, duopoly is set on the market (Borjomi and Healthy Water) and neither of the company wants to make the information public. As of the company, sales are increased by 20% in 2016 comparing to 2015.
IDS Borjomi is a part of multinational holding IDS Borjomi International, which holds 8 enterprises in Georgia, Russia and Ukraine. Soon it will join plants of Novosibirsk and Yekaterinburg soon. A Zhdanov, head of IDS Borjomi Russia has announced on the acquisition of new asset (Chistoya Voda).