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Elvis American Diner Director: Depreciation of the Lari has a Psychological Impact on Consumers

Elvis American Diner management has suspended its plans for expansion in the market.

According to the restaurant’s Director, the change in the exchange rate had the psychological impact on consumers, hence t “Elvis” owners try not to touch the price issue and have not changed the prices in the restaurant over the past year.

Avtandil Mikaia says that, as a rule, a summer is a passive period and the current year was not the exception but in Mikaia’s words, the exchange rate impact on the realization will be evident by the end of October. “Elvis”  planned expansion in  “Tbilisi Mall” but the process lasted 3 years, so it  is not simple to resume the conservation project.

Avtandil Mikaia notes that they plan to expand in Batumi, however, the opening of a new branch requires  a lot of money, so amid the lari falling they refrain from expanding . As for the competition, “Elvis American Diner” claims that  in terms of turnover , “Elvis” could be  the  outsider, but  are leaders in terms of  the quality . Food prices in  “Elvis American Diner ”  start from  GEL 2.50.

Fast-food restaurant Elvis American Diner was opened in Georgia in the end of 2009. It offers American cuisine, as well as Asian, European and Georgian dishes.