Coca-Cola will introduce a new product to Georgian market very soon – Coca-Cola + Coffee. The news has been published on Coca-Cola Bottlers Georgia Facebook page.
Irakli Abesadze, Commercial and Marketing Manager of Coca-Cola Bottlers Georgia confirms the information with Marketer:
”No one has similar product in Georgia yet, Coca-cola + coffee is very popular in other countries. As demand on caffeine is high in our country, we decided to catch up with trend and introduce innovative product to customers, that will be available by the end of March, or in the beginning of April. First, we will test and observe how it will penetrate the market, and throw a large scale presentation after that. We posted it on Facebook in order to define expectations. Currently, we are going through procedures with Coca-cola company.”