The founder of Zedazeni expects large amount of sales of Grapini and Chero based on the starting sales of new brands.
According to Tsezar Chocheli, the juices are put in the chain for realization through three days without presentation and everyone is delighted. According to him, presentation of the tasted juices will be held late this week, after the arrival of technological instructor from Italy. Businessman will announces additional news on natural juices Chero and Grapini at the presentation.
Premium segment is the target of Zedazeni for competition, where Sandora and Santal are the most famous. Zedazeni plans to fill 30% of juice market at the first stage and expects mastering of 50% of Georgian market. To remind, investment of 7 million EUR has been implemented for the enterprise equipped with German devices.