Cherie started to produce machine coffee. Irakli Lomtatidze, the Director and Founder of company, explains that machine coffee is in 200-grams packing.
As for the price, production belongs to all price category, which ranges from 3.80 to 9 GEL.
”New coffee is available in big supermarkets. It’s early to discuss about results, we can evaluate at the end of the year”- states Lomtatidze.
According to him, machine coffee has been imported until now, Cherie is the first company in Georgia that produces it itself; Competitors will be only imported productions.
Cherie founded in 2012. The factory located in Lilo, is the larges enterprise in Georgia. 4,5 million GEL has been invested. Company produces 7 types of product – 4 ground coffee, 2 instant and 1 machine coffee.