In December 2015, Caucasus Business Week offered an exclusive scoop into early developments regarding an upcoming social media platform by a Georgian firm in conjunction with US tech experts.
Now, the new project from the yet-anonymous creators finally has a name: SPRECT.
The upcoming social network has an appropriately striking logo, with the people behind it promising strong symbolism and a solid brand identity once the full toolset is revealed. And what’s more exciting, they’re also promising a powerful new word in marketing, not just social networking systems.
“Content delivery to the right people at the right time and at the right place is arguably the most crucial success indicator in businesses today, and it’s something we aim to revolutionize a fair bit. Think a new branch in marketing tools,” commented the head of the project during our visit to their office.
The progressive SPRECT still remains largely mysterious, with more details to be unveiled as time passes. According to the developers, the platform is currently slated for a soft launch sometime in the next few months, and Caucasus Business Week will be covering the venture’s unfolding.