Savse, natural juices prepared by 28-year-old Georgian businessman, has excised British consumers. Guka Tavberidze lives in London and has raised interest in many western media outlets.
In his interview with the BBC Guka Tavberidze noted that he makes the natural juice due to his mother’s recipe.
“30 years ago, my mother, being pregnant, lacked for iron and her doctor suggested to have a juice of spinach and apple. To neutralize the taste of spinach, my mother started mixing the juice with other fruits and in this way she received a very tasteful and healthy drink that became a favorite drink for the whole family and it remains an unalterable part of our everyday being” Guka Tavberidze said.
When our family moved abroad, I decided to find a business idea. In 2013 I decided to develop the best brand that would compete with the existing similar products. He selected the Georgian word of Savse (Full), because this juice is full of vitamins and natural ingredients.
According to BBC, for the last 12 months Savse sales increased by 600%.