A Tbilisi-based business consultancy which pioneered Market Entry Services in Georgia – announced today that it has been appointed to provide representation services for Beabloo (Turkey), a leader in developing omnichannel digital marketing solutions and Big Data analytics for online and offline marketing.
Beabloo technology allows brands and organizations to learn about their customer behavior, personalize purchase experiences, create high impact interactions and optimize the use of space to ensure they gain a return on their marketing investments. Beabloo counts TBC Bank as one of its Georgian clients. TBC Bank’s deployment of its Digital Signage network is recognized as a showcase implementation for retail banks worldwide.
“We are excited to help Beabloo expand their business in Georgia. Digital Signage has so much more potential than what we see on the local market, where a typical implementation includes a consumergrade TV screen in a window with a never-ending loop of a silent TV commercial,” said Gary W. Koeb, Experto Senior Managing Partner.
Experto is the recognized agent of more than ten international companies, including several multi-billion members of the FTSE Eurofirst 300. As a Representative, Experto has been appointed to service existing Beabloo accounts, research new markets, identify new leads and business opportunities and to facilitate Beabloo’s future forward activities in Georgia.
“Beabloo is changing the way marketers reach out to their customers, giving them the tools to develop customized messages, while holding them accountable to deliver results through robust, real-time analytics. The TBC Bank implementation showed that this technology has a place in Georgia. Marketers worldwide are adopting Beabloo as the Gold Standard in this field. Experto can help Georgian companies adapt this technology to the local realities, while taking advantages of international best practices,” said Koeb.