From September 24-27 the International Advertising Festival Ad Black Sea will take place in Batumi, Participants from 20 countries will attend the event.
This is a new international advertising festival, which aims to inspire all of its participants – advertisers and creative people – with bold, unusual ideas and nontrivial solutions. This is a real competition, but not only. It is a platform of social interaction with colleagues for sharing ideas and planning ahead, the opportunity to meet people not only online, to discuss all the charm and challenges of advertising profession. Batumi is a new meeting point for creators.
Festival will be held by the joint effort of Communication Agencies Association and Ukrainian Advertising Coalition. At this stage its main goals are to establish itself on the European festival map, to turn into an annual event and eventually manage a regional forum of the behavior, which of course will have great influence on developing advertising in Georgia.
Ad Black Sea is the place of an inspiration, sharing international experience, where new ideas are born. For 4 days, in the frames of the festival, there will be held seminars, workshops, master classes, which is the perfect way to local and sector specialists, businessmen, entrepreneurs develop and deepen their knowledge and experience, get tips and inspiration of world-renowned specialists. Festival participants will be able to meet, listen and meet representatives of the advertising industry in Europe and America, to share with them his vision of the works displayed in different countries, to participate in the competition.
The festival brings together creators and other representatives of advertising agencies from the Black Sea countries – Georgia, Ukraine, Russia, Turkey, Romania, Bulgaria and other “friendly” countries – the Baltic states, Kazakhstan, Moldova, Armenia, Azerbaijan, the other countries of Europe and Asia.
Ad Black Sea selects awarded and respected creative leaders to evaluate entries.
The contest program consists of 3 categories:
- Best Video Content & Other Branded Content
- Best Design, Print & Poster
- Best Idea
The motto of festival is «It’s all about inspiration! Welcome to recharge». We should remember about important role of inspiration in advertising and communications industry. Ad Black Sea will become a Mecca for inspiration and new knowledge for creators. Especially it can be proved by festival location – Batumi. Ancient history and modern architecture, the beautiful Black Sea, amazing sunsets and sunrises, Georgian hospitality and excellent Georgian cuisine – all those things make an ideal place for Batumi creative event. Tit is the best place for creative people to recharge their minds.
The festival is included in the creativity and craft rating of Ukraine of the 2015/2016 season where coefficient is 3(k=3).