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Ana Datiashvili: Correctly set Task and Going Through Details is a Guarantee of Successful Communication

Interview with company Event Shop Director Ana Datiashvili.

Why did you decide to enter this field and what opportunities does it give in terms of career growth?

I like its dynamics, PR field is quite extreme and diverse.

What is it necessary to hold successful communication?

Correctly set task, going through all details beforehand, considering all emotions and taste.

What three tips would you offer someone just starting out in PR?

  • Read a lot.
  • Always be up for communication.
  • Be creative.

What do you wish you would have known before starting your career in PR?

I wish I knew more of phsychology.

Describe your typical work week.

All seven days is about work- it’s unusual if I get day offs on weekends.

How would you go about finding relevant contacts and sources?

There is no standard, although chain reaction is the most effective way in our reality.

How would you prioritize and start your work day?

As I wake up, it starts with checking mails, answering phone calls. Then it goes meetings, working with team, and again, calls and mails.

What are the skills that successful PR Manager needs?

I think curiosity is a deal breaker.

What trait do you value the most in your co-workers?

Completing task without saying or procrastinating too much.

What is the best PR practice technology can’t change?

Human intelligence can’t not be replaced with technology.

What are some of the growing trends in the public relations industry?

Digital marketing and social media obviously are rapidly growing trends.