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Abu Tea with Georgian Raw Material and Packing – Startup by Teacher of Beginner School Classes

Abu tea is the current challenge for Natia Abuladze, teacher for beginner school classes. She offers Georgian tea in pouch with Georgian flag, Chokha, ornaments. Natia wishes that the tradition of granting tea be established in Georgia too. She wants that Georgian tea be popularized.

The Marketer has interviewed Natia Abuladze about details, sales challenges and price policy.

M:- How was Abu Tea created?

-My friends have inspired me to create Abu Tea. They used to ask me what to take to foreign countries that would tasteful and would also represent Georgia. After long thought, I decided to develop this idea and my friend artist Lika Kakhidze assisted me in developing the design of new Georgian tea.

M: – How is the tea called and where do you buy raw materials? 

-At this stage, I produce only three varieties: Black, green and Berry Tea, without supplements and colorants. I plan to produce tea bags too. I buy raw materials in Guria and Imereti.

M:- What about your price policy and what channels do you use for sales? 

-I have taken into account the consumers’ demand and my products are sold at affordable prices. Besides handmade puches, we also have paper packing. Tea in paper packing costs 5 GEL, in pouch – 10 GEL.
Our products are sold at several stores: Abastumani Street 8A, Tevdore Mgvdeli Street 10; Tsintsadze Street 12. Phone orders are also available