McDonald’s starts selling a royal Bavarian beer Kaltenberg. According to Temur Chkonia, McDonald’s Georgia founder,a limited amount of beer will be sold in the restaurant.
He says the sale and consumption of alcoholic beverage will correspond to McDonald’s standards and the sale of beer to minors will be regulated. Beer is sold in McDonald’s restaurants in many countries – some McDonald’s restaurants in France even offer one glass of wine. In Georgia beer will be sold in a bottle drive, and inside the restaurant – in plastic glasses. We’ll try to introduce a culture of beer drinking, – says Chkonia.
In his words, Georgia will be the fourth country in the world, among other European countries, where locally produced beer will be sold. Royal Bavarian beer Kaltenberg will go on sale in all McDonald’s restaurants in the coming days. By the end of the year 5 million liters of royal Bavarian beer are expected to be sold in Georgia, the agreement also foresees export of tens of millions liters of the royal Bavarian beer made in Georgia to Armenia and Azerbaijan.
The beer is produced on the Georgian-German investments, and is the property of the Bavarian royal family.
“Around 3.200 million euro was spent on the creation of the new enterprise. The brand owner, Prince Leopold Heinrich of Bavaria arrived in Georgia on May 23 to review the situation on the ground. The new beer is of a very high quality. We have already purchased new bottles, labels, and new technologies” – Chkonia told CBW.
“The Prince’s family have brewed quality beer since 1260. Its quality is controlled personally by the Prince and his family. It is their beer, and unlike our competitors, its quality will be very high,”- notes the businessman.
Royal Bavarian beer is brewed only in a few countries, according to the standards specified in the Bavarian Purity Law adopted in the 16th century. The Bavarian Purity Law is the oldest food law whereby Duke Wilhelm IV of Bavaria passed a law which stipulated that only barley, hops, water and yeast may be used to brew beer.