Liberty Bank, made significant change and rebranded its logo. As company representative told BPI British and Georgian designers have worked on the project.
Liberty Bank has simplified the logo and it only says liberty not Liberty Bank. The logo is simple, straightforward, creative and modern. The letter “B” highlights the new concept – simplicity, openness and freedom, “Bank representatives explained .
The aim of the project was to evolve the existing identity of the brand – not to change the main colors, the name, we refused to create completely new symbolism. However, at the end of the project, there were quite revolutionary changes – the “Liberty” logo is the so-called Wordmark – Word-Brand that has its place in the modern Georgian dictionary, “Tamar Megrelishvili, head of Marketing Department of Liberty Bank said.