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British Council Georgia to turn Adjara into the Hub of the international festivals

Fundraising Training for the Festivals organizers in Adjara implemented by the British Council in Georgia and supported by the Ministry of Education, Culture and Sport of Adjara Autonomous Republic in Georgia gives a lifetime opportunity to the participants of the training to get familiar with fundraising tools, trends and methods which are often built on collaboration and shared interests. The training duration is four days – 5-8 June.

The training has been organized for the third time . The British Council Georgia invited Owen McNeir – A Marketing and Development consultant from Britain to deliver the seminar.

“The training aims to share British experience of fundraising tools with Adjara festival organizers. Depending on Georgian specifications we focused on the important components such as applying for and obtaining funding from State organizations funding,” – said Maia Darchia, Art Program Manager.

The British Council has implemented the project in order to raise awareness about the importance and contribution of festivals to the cultural and economic development and their role in the development of creative and cultural industries. Key personalities of the UK festivals presented the best cases and innovative models of collaboration between the British Festivals (Edinburgh Festivals, Fringe, Brighton Festival, Unlimited, Gloucester, etc).

British Council Representation hopes that the project will significantly contribute to turning Adjara into the Hub of the international festivals and will enable millions of people all over the world to get familiar with the beautiful part of Georgia.

Owen McNeir is a Marketing and Development professional, with a successful track record delivering short-term results and long-term sustainability in the Arts & Culture through strategic planning, training and mentoring. Key achievements: Overhauling the Marketing and Development functions of Bath Festivals, one of the south west’s leading festival organisations including team restructuring, audience research and creating new communications strategies for three festivals, increasing income and funding by over 70% in 3 years. Also, conducting full rebrand from identity and positioning through to implementation across the full marketing mix, bringing 68,000 festival-goers together under one communications strategy, enabling significant growth in cross-festival audience development and donor cultivation.