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Daily Archives: November 24, 2014

Global consumers’ motivation: To go online

The global research and consulting firm A.T. Kearney has revealed the findings of its latest survey of nearly 10,000 “connected consumers”—those going online at least once a week. The respondents from across ten countries—the United States, the United Kingdom, Germany, Japan, Brazil, Russia, China, India, South Africa, and Nigeria—agreed on …

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Japan, Switzerland and Germany have the strongest “country brands” in 2014-2015

This week the global brand consultancy FutureBrand, part of Interpublic Group, have released the sixth annual Country Brand Index 2014-2015 report that ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of …

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